Countdown Timers

How to create a count-up timer

Last updated October 30, 2026

A count-up timer shows how much time has passed since a moment, instead of how much is left. Use it for "Live for 3 days", "Member for 2 years", or "Day 12 of our fundraiser". Count Up is available on Standard and above, with every timer type.

Turn on Count Up

1. Open your timer and expand Timer Configuration.
2. Turn on Count Up.
3. Set the start, depending on the timer type:
   • Standard: choose the start date and time under Timer Start Date.
   • Start on Email Open: counts up from 0 when the subscriber opens the email. Unique User Timer is turned on for you so each subscriber keeps their own count.
   • Start on Email Send: counts up from when the email was sent.
   • Dynamic Timer: counts up from the date in the code, for example each subscriber's signup date.
4. Click Save.

Before the start date

For Standard and Dynamic timers, Pre-Start Option in Visual Design decides what shows before the start date: zeros, your own image, your own text, or nothing. See how to choose what shows when a timer ends.

Good to know

• Pick which units to show in Text and Labels > Display. For long periods, show years and days and hide seconds.
• Dynamic Links aren't available on count-up timers.

To learn more about email countdown timers, see our Email Countdown Timer page.

Related

• Which countdown timer type should I use?
• How to set up a Dynamic or Start on Email Send timer
• Countdown timer customization options

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