Rule-Based Image Personalization
Show Every User The Right Image
Automatically.
Set conditions once, upload your image variants, and Sendtric shows the right one to each recipient — no separate campaigns, no manual segmentation lists to maintain.
- <5 MinutesSetup Time
- 99.99%Uptime
- AllESPs & Email Clients
- 10s of BillionsViews Every Year
More than 200,000 companies trust Sendtric
Why Marketers Use Rule-Based Images
One image tag, personalized for each recipient at open time.
More Relevant Sends
Recipients see an image that matches their own profile data instead of a generic graphic meant for everyone.
One Send, Not Many
You build one email and let the rules handle the variation, instead of creating separate campaigns for each segment.
No Developer Needed
No installation or tech knowledge needed — simply create, copy & paste the embedded image tag into your ESP or email builder.
Works With Your ESP
The image tag works in Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, and 100+ other email platforms and builders.
Upload Images or Select Other Widgets
For every condition, you can either upload an image, or select another Sendtric widget you've already built so its own live output becomes the image for that condition.
Upload a Static Image
Add your own image file as the variant for any rule, the same way you always have.
Use Another Widget's Live Output
Point a rule at a countdown timer, poll, or weather widget you've already created, and its own live-updating output becomes the image shown for that condition.
Create Your Conditions
Set the conditions that decide which image or widget each rule shows, checked in order until one matches.
Match On Subscriber Or System Data
Build a condition on location, membership tier, device type, operating system, or any other attribute available to use.
Use Merge Tag Based Rules
Match a condition to text, numbers, or date in your data, based on your ESP default and custom merge tag variables.
Use Data Sources to match your conditions
Connect your data source and use live-updated data to ensure that the correct image or widget is shown at the time the email is opened.
Checked In Order
Sendtric checks each rule top to bottom and shows the first image whose condition matches. If no image matches, then either the fallback image is shown or the image is hidden.
Where Rule-Based Images Work Best
A few conditions marketers commonly build rules around.
Location-Based Imagery
Show subscribers an image relevant to the location of an experience. An image to a specific store, travel location, or adventure experience.
Loyalty-Tier Imagery
Match the image to a subscriber's membership tier or upcoming reward, so users see different visuals or rewards based on their tier.
Delivery Status images
Show the correct delivery status image by connecting a data source linked to order tracking updates.
Data Sources
The conditions that decide which image a rule shows pull from wherever you already keep your subscriber data: Your CRM, via a REST API, a CSV upload, a Google Sheet, or an Excel Online workbook. Connect a source once, and every rule on the widget can check it, so recipients never see a mismatched or out-of-date image.
- Always current: rules are checked fresh on every open, not just at send time
- No manual re-uploading: update your source once and every rule reflects it
- Works with what you already use: Your CRM, via a REST API, CSV upload, Google Sheets, or Excel Online
- Connect once, then reuse the same source across as many rule-based image widgets as you like
Works With Every Major Email Platform
Sendtric’s email countdown timers and interactive email personalization widgets integrate seamlessly with all major email service providers, marketing automation platforms, CRMs and websites.
Add countdown timers to Mailchimp, Klaviyo and HubSpot, or use Sendtric with Salesforce Marketing Cloud, SendGrid, ActiveCampaign, Brevo, Braze, Iterable, GetResponse and many more leading email platforms. No installation or tech knowledge needed — simply create, copy & paste.
- No installation or tech knowledge needed. Simply create, copy & paste.
- Sendtric widgets are built within a reliable, tested infrastructure with 99.99% uptime.
- Optimized for fast loading times within your email templates.
- Follow our platform-specific setup guides or view all integrations to get started.
Why clients LOVE Sendtric...
“We couldn't be happier with Sendtric. It allows us to add value to our customers and see the NPS go up. The countdown feature has been an invaluable tool to drive revenue for our customers. It adds a touch of personalized dynamism and urgency to our users' campaigns, effectively motivating their customers to act promptly.”
Founder of WoowUp
“At Splio, we are thrilled to share how Sendtric has transformed customer engagement through its exceptional countdown feature. This powerful tool allows us to personalize our customers' campaigns and instill a sense of excitement and urgency, driving the end-customers to take immediate action. With Sendtric, we have elevated our customer satisfaction. It's very quick & simple to install together with Beefree, allowing us to generate instant value.”
VP of Product at Splio
Explore Sendtric's Other Widgets
- See Email Personalization — personalize every email to improve user engagement and conversions.
- See Email Countdown Timer — live-updating timers for sales, launches, abandoned carts, and more.
- See Image Personalization — show a personalized image to every user using dynamic elements.
- See Live Email Polls — in-email polls that collect feedback directly within the email.
- See Dynamic Weather — trigger personalized experiences off a live, location-based forecast.
Frequently Asked Questions
How is rule-based image personalization different from image personalization?
Rule-based image personalization swaps the entire image or widget based on conditions you set.
Image personalization shows different dynamic elements within a base background image.
Both widgets can use the other widget within itself to create powerful personalization experiences.
Can a rule show another widget instead of a static image?
Yes. Any rule-based widget can point to another Sendtric widget you've built, like a countdown timer, a personalized image, or weather widget, so that widget's own live output becomes the image shown when the rule matches.
You can mix and match for powerful results!
What happens if a subscriber doesn't match any rule?
They see your fallback image, or if none is uploaded, then the image is hidden. No broken images will ever be shown.
How many images can I use in one widget?
It depends on your plan but you can upload up to unlimited images.
Do I need a developer to set this up?
No. No installation or technical knowledge is needed. You create the widget, set your rules, and copy and paste the HTML code into your ESP or email builder.
Which email platforms does this work with?
All our widget work with all major ESPs including Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, SendGrid, ActiveCampaign, Brevo, Braze, Iterable, GetResponse, and 100+ other email platforms and builders.
All our widgets work with all email client providers too.