How to Add Social Proof Counters to Bloomreach
Add a live count of how many people viewed or clicked to your Bloomreach emails, updated each time the email is opened.
First Publish Date: Let the numbers from your own campaign do the persuading.
A Sendtric social proof counter is an image that shows a running total, such as "2,400 people viewed this item". It counts every load of the counter image (views) or every click on its tracked link (opens), and the number is current each time the email is opened. Social proof counters need a Sendtric Power or Enterprise plan.
The figure is an all-time total, not the number of people looking right now, so phrase your copy that way ("have viewed", "have opened").
What you can do with social proof counters in Bloomreach
- Popular product callouts: a views count under a hero product in a launch campaign.
- Destination interest: "1,800 travelers looked at this deal" in a travel promotion.
- Click-through proof: count clicks on the main button with a Dynamic Link and show how many people already opened the offer.
- Hide small numbers: set a minimum so the counter only appears once the total is worth showing.
How to add a social proof counter to Bloomreach
Step 1: Create the counter
In Sendtric, open Social proof counters and click Create New. Start from a preset like Product Shoppers or a blank canvas, then add a Social Counter layer and write the text around the [counter] tag.
Step 2: Choose what it counts
Set Count Source to Views for image loads, or Opens for clicks on a Dynamic Link. For Opens, add a Dynamic Link with your destination URL (it must start with https://) in the Social Proof Settings panel. You can also set a Minimum Count Threshold and an Initial Seed.
Step 3: Copy the code and the link
Save and copy the image code. If you use a Dynamic Link, also copy it from Your Dynamic Link URL.
Step 4: Add both to your Bloomreach email
Drag an HTML element from the Content tab into the email and paste the image code under Content Properties. Then put the Dynamic Link on your button or text link, so the clicks are counted.
Step 5: Send a test
Use Send test email or preview link and open the test. New views and clicks show up in the number within a minute or two.
The image itself isn't a link
Clicks are only counted on the Dynamic Link. Put it on the button next to the counter, or wrap the counter in the same link in your HTML element.
Change the destination later
The Dynamic Link's destination can be changed after sending, which is handy when a product page moves or a deal ends.
Bloomreach Social Proof Counter FAQ
Does the number count unique customers?
No. It counts every view or every click, including repeat opens by the same customer.
Does the number change while the email is open?
No. It is fixed at the moment the email is opened and refreshes on the next open.
What is the Initial Seed for?
It adds a starting number to the real count, so a brand-new counter doesn't show zero. A real 1,240 with a seed of 500 shows 1,740.
Which plan do I need?
Power or Enterprise. See the pricing page.
Want to see what else you can do? Explore Sendtric's social proof counters in more detail, or browse the full email personalization toolkit.
More Bloomreach guides
- Countdown Timers - How to Add Countdown Timers to Bloomreach
- Live Polls - How to Add Live Polls to Bloomreach
- Personalized Images - How to Add Personalized Images to Bloomreach
- Rule-Based Images - How to Add Rule-Based Images to Bloomreach
- Dynamic Weather - How to Add Dynamic Weather to Bloomreach
- Critical Alerts - How to Add Critical Alerts to Bloomreach
Using a different platform? See all Sendtric integrations.
