How to Add Social Proof Counters to ActiveCampaign

Show contacts how many others have viewed or clicked an offer with a Sendtric social proof counter in your ActiveCampaign emails.

Show ActiveCampaign contacts a number that grows as more people engage.

A Sendtric social proof counter is an image with a live total in it, like "2,300 views". It counts every load of the image, or every click on a Sendtric Dynamic Link, and shows the latest total each time the email is opened.

You need the Sendtric Power or Enterprise plan to use social proof counters.

Sendtric's social proof counter editor showing the Social Counter layer with Count Source, threshold and seed settings

ActiveCampaign tracks opens and clicks for your reports. A counter puts a version of that activity in front of your readers, which helps when popularity is part of the pitch.

What you can do with social proof counters in ActiveCampaign

  • Webinar and course promotion: count clicks on the registration link and show the total in later emails in the sequence.
  • Product announcements: a views counter under the new feature or product image.
  • Content newsletters: show how many readers have opened the featured guide.
  • Lead magnets: "people downloaded this" next to the download button in a nurture automation, counted with a Dynamic Link.

How to add a social proof counter to ActiveCampaign

Step 1: Start from a preset

In Sendtric, open Social proof counters, click Create New and choose a preset like Fan Favorite for clicks or Trending Destination for views, or start from a blank canvas.

Step 2: Choose views or opens

On the Social Counter layer, set Count Source to Views or Opens. Opens counts clicks on a Dynamic Link, so it needs one. Use Minimum Count Threshold to keep the counter hidden, or show short fallback text, until the total is worth showing.

For clicks, enter a Destination URL beginning with https:// in Social Proof Settings and click Save.

Click Copy Code for the image, and Copy URL under Your Dynamic Link URL if you set one up.

The Sendtric social proof counter code box with the Dynamic Link URL and Copy URL button underneath

Step 5: Add both in the Email Designer

Drag the HTML block from Blocks into your email and paste the image code. Then select your Button block and use the Dynamic Link URL as its link. The counter image isn't a link on its own.

Describe the number honestly

The count is a running total, and repeat opens count again. Phrases like "2,300 views" or "people opened this" describe it accurately, while "people viewing right now" doesn't.

Reuse one counter across a sequence

Paste the same counter into several emails of an automation and they all add to one total, so the number keeps climbing as contacts move through.

ActiveCampaign Social Proof Counter FAQ

Which Sendtric plans include counters?

Power and Enterprise. See pricing.

Does it count unique people?

No. It counts every image load or every link click, including repeats by the same contact.

How quickly does the number change?

New activity appears within a minute or two. The number is set when the email opens and doesn't tick up while it's being read.

Can I start from a number other than zero?

Yes. Initial Seed adds a starting amount to the real count, for example to carry over a total from an earlier campaign.

Where can I find all the settings?

Want to see what else you can do? Explore Sendtric's social proof counters in more detail, or browse the full email personalization toolkit.

More ActiveCampaign guides

Using a different platform? See all Sendtric integrations.

Martin Tenev

Martin is a Growth Manager who is enthusiastic about all things growth and AI including how to create email campaigns that convert.

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