Send Personalized Year in Review Emails with Image Personalization
Give every customer a recap of their own year, with their name and their stats on the image, from a single design.
Everyone Likes Seeing Their Own Story
Year in review emails work because they are about the reader, not the brand. Orders placed, classes booked, miles run: each customer's own numbers make the email worth opening and sharing.
With Sendtric's image personalization, each stat is a dynamic text layer on one designed image, filled in from your email platform or a connected data source.
More than 200,000 companies trust Sendtric
Example: A Retail Year in Review
Here is how an online store could build its year in review banner:
- The headline uses the first name: "Alex, what a year!"
- A stat line shows the customer's own order count: "14 orders this year".
- More layers can add favorite category, money saved or points earned, each from its own merge tag.
- Fallback text keeps every line readable for customers with missing data.
Year in Review Emails: What Works
- Pick three to five stats that tell a story. Orders placed, favorite category, money saved or points earned. A few clear numbers beat a dashboard.
- Be careful with small numbers. "2 orders this year" can read as a telling-off. Show light customers a different version, for example with a rule-based image, instead of highlighting a low count.
- Prepare the data early. Calculate each stat in your email platform or a spreadsheet before you start designing, then use it as a merge tag or a connected data source such as a CSV, Google Sheet or API.
- Set fallback text for every layer. Customers with missing data should still see a complete, sensible recap.
- End with a next step. Close with a reason to come back, like an offer for the new year or a preview of what's coming.
How to Build a Year in Review Image
- Create a personalized image with your recap design as the background.
- Add a Dynamic Text layer for the name and one for each stat, each with fallback text.
- Copy the code into your year in review email.
For a full walkthrough, read how to create a Wrapped email with Sendtric.
More Year in Review Inspiration
Read our guide to end of year Wrapped personalized emails for content ideas, or see how brands use personalized images for birthday emails and loyalty program emails.
Explore Image PersonalizationWhy clients LOVE Sendtric...
“We couldn't be happier with Sendtric. It allows us to add value to our customers and see the NPS go up. The countdown feature has been an invaluable tool to drive revenue for our customers. It adds a touch of personalized dynamism and urgency to our users' campaigns, effectively motivating their customers to act promptly.”
Founder of WoowUp
“At Splio, we are thrilled to share how Sendtric has transformed customer engagement through its exceptional countdown feature. This powerful tool allows us to personalize our customers' campaigns and instill a sense of excitement and urgency, driving the end-customers to take immediate action. With Sendtric, we have elevated our customer satisfaction. It's very quick & simple to install together with Beefree, allowing us to generate instant value.”
VP of Product at Splio
