Show Shipping Cut-Off Deadlines with Countdown Timers
Tell shoppers exactly how long they have left to order for delivery by the big day, with a timer that is right every time the email is opened.
A Real Deadline Shoppers Care About
Shipping cut-offs are urgency your customers actually need to know about. Miss the last order date and the gift doesn't arrive. A live countdown makes that deadline impossible to miss, and it's always accurate whenever the email is opened.
Sendtric's email countdown timers count down to the exact moment your cut-off ends, in the time zone your warehouse works to.
More than 200,000 companies trust Sendtric
Example: Last Day for Christmas Delivery
Here is how a gift retailer could use a shipping cut-off timer:
- The timer counts down to the last order time for standard delivery by 24 December.
- The time zone is set to where orders are dispatched, so the deadline is exact.
- After the cut-off, the timer is replaced by an expiration image promoting express delivery or gift cards.
Shipping Cut-Off Timers: What Works
- Count down to the real cut-off for each shipping method. A live countdown to a real deadline adds genuine urgency and nudges last-minute shoppers to order in time. Standard, express and next-day delivery each have their own last order time, so use one timer per deadline, or lead with the one most customers use.
- Use the time zone you dispatch from. A cut-off is one moment for everyone, not a local time for each subscriber. Set the timer to your warehouse's time zone and leave Adapt to User Time Zone off.
- Plan for opens after the deadline. Holiday emails are often opened days later. Set an expiration image or text that points to the next option, like express delivery, click and collect or gift cards, so late openers still have a reason to buy.
- Keep every deadline genuine. Once the last order date passes, retire the timer and move on to your next offer. Shoppers act on deadlines they trust.
How to Set Up a Shipping Cut-Off Timer
- Create a Standard timer and set your cut-off date, time and time zone.
- Choose what shows once the deadline has passed.
- Copy the code into your holiday emails.
Expiration options are available on the Standard plan and above. For step-by-step instructions, see how to set the right time zone and how to choose what shows when a timer ends.
More Holiday Timer Ideas
Pair your cut-off with a seasonal and holiday sale timer, and read our guide to countdown timers for holiday campaigns or our Christmas promo email ideas.
Explore Countdown TimersWhy clients LOVE Sendtric...
“We couldn't be happier with Sendtric. It allows us to add value to our customers and see the NPS go up. The countdown feature has been an invaluable tool to drive revenue for our customers. It adds a touch of personalized dynamism and urgency to our users' campaigns, effectively motivating their customers to act promptly.”
Founder of WoowUp
“At Splio, we are thrilled to share how Sendtric has transformed customer engagement through its exceptional countdown feature. This powerful tool allows us to personalize our customers' campaigns and instill a sense of excitement and urgency, driving the end-customers to take immediate action. With Sendtric, we have elevated our customer satisfaction. It's very quick & simple to install together with Beefree, allowing us to generate instant value.”
VP of Product at Splio
