Boost Product Launch & Sale Emails with Live Social Proof Counters
Show subscribers how many people are already looking at your launch or sale, with live counters that update every time the email is opened.
Real Engagement, Shown Live
People look to other people before they act. When a subscriber can see that hundreds of others have already opened the same offer, a launch or sale feels more credible and more urgent.
Sendtric's social proof counters are live images that show your real view and click counts inside the email, so the number keeps climbing as your campaign does.
More than 200,000 companies trust Sendtric
Example: A Sneaker Launch Email
Here is how a retailer could use counters in a product launch email:
- A Views counter below the hero image shows how many times the launch email has been viewed, with your own wording around the number.
- An Opens counter on the Shop Now button shows how many people have clicked through to the product.
- A minimum threshold keeps each counter hidden until enough views come in, so nobody sees a low number in the first minutes after sending.
- An initial seed value lets the count start higher than zero if you want it to.
Social Proof in Launch Emails: What Works
- Let real momentum do the talking. A live count of views or clicks shows readers that others are interested, which builds trust and draws them in. A seed value from an earlier send of the same campaign can give a new launch a head start.
- Show the counter once it impresses. A minimum threshold keeps the counter hidden, or shows fallback text, until the number is worth showing, so every reader sees strong momentum.
- Pair the number with a short, clear label. Wording like "1,200 views and counting" gives the number instant meaning, and a climbing count adds a sense of urgency.
- Place it next to the call to action. Proof right where the reader decides whether to click is what turns interest into conversions.
- Keep the destination flexible. The dynamic link behind an Opens counter can be changed after sending, so you can move clicks to a waitlist if the product sells out.
How to Set Up Counters in Your Launch Email
- Create a social proof counter and choose Views or Opens.
- Add your text, set a minimum threshold and, for Opens, point the dynamic link at your product page.
- Copy the code into your launch email.
Social proof counters are available on the Power plan and above. See pricing and how to create a social proof counter.
Point Your Button Anywhere, Change It Later
An Opens counter counts clicks on a dynamic link that Sendtric creates for you. Put it on any button or link, and point it at any URL.
If the launch page moves or the product sells out, update the destination in Sendtric. Every email you have already sent follows the new link.
Explore Social Proof Counters
Launch and sale emails are just the start. See every counter type and setting on the Social Proof Counters page, or browse more use cases.
Restocking a bestseller? See social proof counters in back-in-stock emails.
Explore Social Proof CountersWhy clients LOVE Sendtric...
“We couldn't be happier with Sendtric. It allows us to add value to our customers and see the NPS go up. The countdown feature has been an invaluable tool to drive revenue for our customers. It adds a touch of personalized dynamism and urgency to our users' campaigns, effectively motivating their customers to act promptly.”
Founder of WoowUp
“At Splio, we are thrilled to share how Sendtric has transformed customer engagement through its exceptional countdown feature. This powerful tool allows us to personalize our customers' campaigns and instill a sense of excitement and urgency, driving the end-customers to take immediate action. With Sendtric, we have elevated our customer satisfaction. It's very quick & simple to install together with Beefree, allowing us to generate instant value.”
VP of Product at Splio
