Spotify, Strava, Monzo, and Duolingo all sent standout wrapped-style campaigns in 2025. Here's what made them work, and a practical roadmap for building your own before December 2026.
Email personalization – it's the new baseline standard for any campaign. But it's all been done before, right? Done to death, even. Standing out in a crowded inbox (or just...
Email has come a long way since the days of “You’ve Got Mail”, and it’s not done evolving yet. In email marketing, personalization used to just mean adding the recipient’s...
Email personalization is a marketing strategy that uses subscriber data to deliver tailored, relevant email content to individual recipients. A personalized campaign sends different content to different people, based on...
Email has come a long way since the days of “You’ve Got Mail”, and it’s not done evolving yet. In email marketing, personalization used to just mean adding the recipient’s...
AI is here to stay, but consumers are more skeptical of it than ever. For all the promises of AI taking our jobs, it’s still not getting enough right to...
Attention spans are shorter than ever – and if you’re an email marketer, your subject line is the first (or only) opportunity to grab that tiny slice of attention.
Building urgency and winning clicks isn’t easy. As an email marketer, you need more than one tool to captivate your audience. It takes an ecosystem of tools and tactics, all...
Weighing up Sendtric versus CountdownMail? With over 200,000 customers who all swear by our simple email marketing tools, we believe our platform offers the best balance of power, pricing, and...
Weighing up Sendtric versus NiftyImages? With over 200,000 customers who all swear by our simple email marketing tools, we believe our platform offers the best balance of power, pricing, and...
Email marketing has never been more varied, more effective – or more complex. There's so much choice out there, especially for tools like dynamic widgets. Let's simplify your decision making,...