What's cut through the most in email marketing and email personalization? Use our top picks from 2026 so far, to inform your fall and holiday marketing plans.
Image personalization in emails is one of the most effective ways to increase conversions from your campaigns. Find out how – and get started for free.
Short answer? Yes – email personalization does increase CTR. But as always, there's a longer answer. Learn more about improving CTR with personalized emails.
Spotify, Strava, Monzo, and Duolingo all sent standout wrapped-style campaigns in 2025. Here's what made them work, and a practical roadmap for building your own before December 2026.
Email personalization – it's the new baseline standard for any campaign. But it's all been done before, right? Done to death, even. Standing out in a crowded inbox (or just...
Email has come a long way since the days of “You’ve Got Mail”, and it’s not done evolving yet. In email marketing, personalization used to just mean adding the recipient’s...
Email personalization is a marketing strategy that uses subscriber data to deliver tailored, relevant email content to individual recipients. A personalized campaign sends different content to different people, based on...
Email has come a long way since the days of “You’ve Got Mail”, and it’s not done evolving yet. In email marketing, personalization used to just mean adding the recipient’s...
AI is here to stay, but consumers are more skeptical of it than ever. For all the promises of AI taking our jobs, it’s still not getting enough right to...
Attention spans are shorter than ever – and if you’re an email marketer, your subject line is the first (or only) opportunity to grab that tiny slice of attention.
Building urgency and winning clicks isn’t easy. As an email marketer, you need more than one tool to captivate your audience. It takes an ecosystem of tools and tactics, all...