The Importance of Sender Name in Email Design

As marketers, we constantly find ways to optimize our email campaigns. From crafting catchy subject lines to including eye-catching visuals, we do everything in our power to make our emails stand out in your contacts’ flooded inboxes. But have you ever considered the impact of your sender name on the success of your email campaigns? In this blog post, we’ll discuss why sender name is a critical element in email design, and how it can help reinforce trust and boost open rates.

The first touchpoint

The first thing that your contacts see in their inbox is your sender name, which is why it’s crucial to make it easily recognizable and trustworthy. Your sender name can be the determining factor in whether or not your email gets opened. So, what can you do to make your sender name stand out?

Incorporating your brand name into your sender name is the obvious choice, and a great way to reinforce trustworthiness and brand recognition. Using your company name on its own is good, but personalizing it with an employee’s first name, for example, ‘Emma at Sendtric’ really levels-up your communications.

Using personalization

Personalizing your sender name can be an effective way to engage your readers on a more human level. Large companies use a distinct sender name to differentiate departments, products, services, or types of emails, to reveal key information about the message itself. For example, you could use ‘Sendtric News’ or ‘Sendtric Tech Support’ to categorize your different types of emails. This can help your readers filter through their inbox more efficiently and ensure they don’t miss out on important messages.

When deciding what to use as your sender name, it’s important not to use an email address or a vague term such as “noreply.” Instead, use a real name that notifies your reader who the email is coming from. Further to this, using a name might help you in building a long-lasting relationship with your audience.

Get delivered

Your sender name is also an important factor in email deliverability. ISPs (Internet Service Providers) and email clients use sender names as one of the determining factors in deciding whether an email is spam or not. If your emails are often marked as spam, this could be caused by your sender name being too vague or unrecognizable. To avoid these issues, make sure to keep your sender name consistent across all of your email campaigns.

Give it a try

In conclusion, Sender Name is a critical element of any email campaign design, which is often overlooked by many marketers. A recognizable sender name builds trust with your audience and reinforces brand recognition, ultimately increasing your open rates. Personalizing your sender name and differentiating it based on your types of emails can help you create a more organized inbox for your readers. Hence, it’s recommended to use a real name rather than using an email address or vague term such as “noreply.” Take the time to evaluate your current sender name and see if there is room for improvement – it could be your key to better email campaign success.