Personalized Images for Email Campaigns
We have just launched one of our most conversion-boosting email marketing tools to date – a brand-new feature designed to make your email campaigns smarter, more engaging, and more effective. Introducing Personalized Images from Sendtric.
Show the right image to the right person — automatically.
Marketers have long understood the power of email personalization; using names, recommendations, or offers tailored to each user. But with email marketing, visual personalization has often been left out of the equation. Why? Because until now, it’s been time-consuming, technically complicated, or required running multiple segmented campaigns. With our Personalized Image widget, that changes.
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What Are Personalized Images?
Personalized Images allow you to dynamically display different images to different users, based on their profile data — all within a single email campaign.
That means you don’t have to create multiple versions of your campaign just to change the visuals. Instead, you design one email, and we handle the rest: swapping in the right image for each person who opens it. The result? A streamlined workflow for you, and a more relevant, engaging experience for your users.
Why Visual Personalization Matters
We’re visual creatures. Images are often the first thing people notice when opening an email, and they can make or break whether someone scrolls, clicks, or bounces.
But static, one-size-fits-all images can feel generic. With personalized email images, you can speak directly to each segment of your audience in a way that resonates emotionally and contextually. Whether it’s a product recommendation, lifestyle scene, or aspirational moment, you now have the power to deliver the right image to the right person — instantly
A Real-World Example: One Campaign, Three Visual Journeys
Let’s say you’re a marketing manager at a hotel brand, and you’re launching a summer campaign to boost bookings. You want to target different types of travellers, but don’t want to build and manage three separate emails. Here’s how Personalized Images can help:
- Single travellers receive an email featuring a vibrant image of a solo guest mingling at the pool bar — upbeat, social, and aspirational.
- Married couples without kids see a calming image of a romantic couples massage on the beach — intimate, quiet, and luxurious.
- Families with children are shown an action-packed image of parents and kids kayaking together — fun, adventurous, and family-friendly.
The rest of the content stays the same, but each recipient gets a tailored visual experience that matches their lifestyle — all from the same email campaign.
How It Works (It’s Easier Than You Think)
We’ve designed our Personalized Images widget to be powerful yet intuitive:
- Define your user segments: Use existing data from your CRM or email platform, like marital status, age group, or location.
- Upload your image variants: For each segment, upload the image that best represents the message you want to convey.
- Set your display rules: Assign each image to a specific segment using Sendtric.
- Add the Personalized Image widget: Copy and paste the custom widget code into your email.
- Send one campaign: Our system takes care of the rest, showing the correct image to each user when they open the email.
Use Cases Across Industries
While this feature is perfect for travel and hospitality, it’s equally powerful across industries:
- E-commerce: Show different products or styles based on gender, past purchases, or location.
- Real Estate: Highlight listings based on income bracket, family size, or neighborhood.
- Education: Display different programs or courses based on interests or educational background.
- Fitness: Promote yoga classes to wellness enthusiasts and strength training to bodybuilders.
Wherever your audience is diverse, Personalized Images help you speak their language — visually.
- Increased engagement: Targeted visuals = higher click-through rates and better engagement.
- Better conversion: More relevant emails lead to more action, whether that’s bookings, purchases, signups, or shares.
- Time saved: Stop duplicating and keeping track of multiple emails just to change one image.
- Scalability: Run large campaigns with highly personalized experiences, without added manual effort.
Ready to Try It?
Adding a poll to your next email marketing campaign is easy with Sendtric:
Sendtric’s Personalized Images widget is available to try for free. Just drag, set your rules, and go. No coding. No complex logic. Just smarter emails. Whether you’re running a campaign tomorrow or planning your next big seasonal push, this is the perfect tool to level up your email strategy.
Start creating visual moments that matter. Try our Personalized Images widget today.
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