Personalized Text Overlay on Images for Email Campaigns
Our image personalisation widget becomes more powerful! Now you can also use personalized text overlay on images! Perfect for before and after emails, custom user preferences, or travel itineraries.
Show the right text and image to the right person — automatically.
Before or Afters? Travel itineraries? Specific customer requests? You can do it all with text overlay personalization. Simply create as many text variables as you want, setup your fallback values, and place them anywhere on your image. This level of personalisation will leave your clients speechless and ready to buy.
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What Are Personalized Text Overlays?
Personalized text overlays allow you to dynamically display different text on top of images to different users, based on their profile data — all within a single email campaign.
That means you don’t have to create multiple versions of your campaign just to change the text displayed. Instead, you design one email, and we handle the rest: swapping in the right text for each person who opens it. The result? A streamlined workflow for you, and a more relevant, engaging experience for your users.
A Real-World Example: One Campaign, Three Different Trips
Let’s say you’re a marketing manager at a travel agency, and you’re launching a campaign to upsell activities in the destination city while also ensuring they are kept up to date on their travel itineraries. You don’t want to create a new email for each client but instead send a personalized itinerary. Here’s how Personalized Text Overlay can help:
You add your departure and arrival cities and times as variables and we show the correct text for all of your customers!
The rest of the content stays the same, but each recipient gets a tailored experience that matches their unique trip — all from the same email campaign.
How Text Overlay Personalization works
We’ve designed our Personalized Text Overlay widget to be powerful yet intuitive:
- Define your user segments: Use existing data from your CRM or email platform, like user preferences, product purchased, etc.
- Add your text overlay variables: For each dynamic element, create a text overlay variable such as 'Departure city'.
- Insert your data: In your ESP, you simply put the dynamic variables from your CRM into the text overlay variable fields.
- Add the Personalized Text Overlay widget: Copy and paste the custom widget code into your email.
- Send one campaign: Our system takes care of the rest, showing the correct text to each user when they open the email.
Use Cases Across Industries
While this feature is perfect for travel and hospitality, it’s equally powerful across industries:
- E-commerce: Show different text based on gender, past purchases, or location.
- Education: Display different scores based on test results.
- Fitness: Promote before and after images of weight or strength goals.
Wherever your audience is diverse, Personalized Text Overlay help you speak their language.
- Increased engagement: Targeted text = higher click-through rates and better engagement.
- Better conversion: More relevant emails lead to more action, whether that’s bookings, purchases, signups, or shares.
- Time saved: Stop duplicating and keeping track of multiple emails just to change one image.
- Scalability: Run large campaigns with highly personalized experiences, without added manual effort.
Works With Every Major Email Platform
Sendtric’s email countdown timers and interactive email personalization widgets integrate seamlessly with all major email service providers, marketing automation platforms, CRMs and websites.
Add countdown timers to Mailchimp, Klaviyo and HubSpot, or use Sendtric with Salesforce Marketing Cloud, SendGrid, ActiveCampaign, Brevo, Braze, Iterable, GetResponse and many more leading email platforms. No installation or tech knowledge needed — simply create, copy & paste.
- No installation or tech knowledge needed. Simply create, copy & paste.
- Sendtric widgets are built within a reliable, tested infrastructure with 99.99% uptime.
- Optimized for fast loading times within your email templates.
- Follow our platform-specific setup guides or view all integrations to get started.
Why clients LOVE Sendtric...
“We couldn't be happier with Sendtric. It allows us to add value to our customers and see the NPS go up. The countdown feature has been an invaluable tool to drive revenue for our customers. It adds a touch of personalized dynamism and urgency to our users' campaigns, effectively motivating their customers to act promptly.”
Founder of WoowUp
“At Splio, we are thrilled to share how Sendtric has transformed customer engagement through its exceptional countdown feature. This powerful tool allows us to personalize our customers' campaigns and instill a sense of excitement and urgency, driving the end-customers to take immediate action. With Sendtric, we have elevated our customer satisfaction. It's very quick & simple to install together with Beefree, allowing us to generate instant value.”
VP of Product at Splio
